I've spent fifteen years figuring out how to close the distance between an idea and the person it's meant for.

Leading product marketing at WHOOP and building with AI in ways that changed what I think knowledge work can be.

Writing

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AI Isn't a Category
2026-02-24

In 1999 a reporter thought the internet was a category. Bezos knew it was infrastructure. We're making the same mistake with AI. This time the infrastructure goes deeper than business or culture. It's in the mind.

What Happens When Everyone Skips Step One?
2026-02-22

AI automated the bottom of the creative stack. But the bottom of the stack is where you learned everything.

The Third Holy Shit Moment
2026-01-17

On the three AI moments that changed how I see work — and why the third one is happening right now.

Changelog

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June 7th, 2026

Managed email from inside Codex through a connected app, then started a persistent goal while another Codex session kept building the app itself. I am not going to use this app and I think all parties involved know this.

May 31st, 2026

Built the first runnable pieces of Builder OS in Codex, inspired by this post. Happy to be back in GUI.

April 30th, 2026

Rebuilt the operating instructions so Claude Code and Codex can both work against the same knowledge system.

Say Yo