Product marketer and builder with a love for brand strategy, creative production, and figuring out why things matter and how to make people feel it.

Currently leading Product Marketing at WHOOP. Lately building with AI in ways that changed how I think about work.

Changelog

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2026-02-21

Launched yofriedman.com. Built with Astro, deployed on Vercel. Design system, four pages, content collections, dark mode. The site is a living changelog drafted by an agent and edited by me, capturing what I’m building with AI and why.

2026-02-21

Refactored the personal vault. Created a Massachusetts AI Coalition project space, consolidated standalone files under one roof. Refactoring is amazingly fun and I like how the vault keeps getting simpler as the system gets smarter.

2026-02-20

Moved all scripts into the vault repo and set up symlinks for cross-machine sync. ~/scripts/ now points to ~/vaults/throughline/scripts/ — git pull on any machine gets the latest automation. One less thing to maintain manually.

Writing

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2026-02-10

On the three AI moments that changed how I see work — and why the third one is happening right now.

Say Yo